The Wex Habit in 1950s Burma

In the 1950s, Burma had just recently become independent. Its citizens were engaged in the monumental task of building a post-colonial nation. This took daily effort, but fortunately the Burmese were able to start each day the best way possible, by drinking “Wex Sparkling Grape Saline – The Effervescent Health Drink Which Cleanses & Invigorates the Whole System.”

Wex Sparkling Grape Saline advertisement from 1950s Burma

Wex could make you feel good 24 hours a day, and it was so good for you.

Wex Sparkling Grape Saline advertisement from 1950s Burma

In fact, Wex could be your “family doctor” and make your entire family “Healthy – Happy – Wise.”

Wex Sparkling Grape Saline advertisement from 1950s Burma

Of course there were other brands, but how could they compare with Wex when all they could do was to keep you “regular”?

Wex Sparkling Grape Saline advertisement from 1950s Burma

So given that these products enabled one “to know the real joy of living,” you have to wonder, where have all the sparkling fruit salts gone anyway?

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